Job Description: Graphic Designer with Social Media and Digital Marketing Background
Position Overview:
We are seeking a talented and creative Graphic Designer with a strong background in social media and digital marketing. This individual will play a key role in developing visually compelling graphics and designs for various marketing campaigns, with a focus on social media platforms. Preference will be given to candidates holding a bachelor's degree in either architecture or interior design, as their knowledge in these fields will bring valuable insights to our design projects.
Responsibilities:
1. Graphic Design and Branding:
- Create visually appealing graphics, illustrations, and designs for marketing materials, including social media posts, advertisements, infographics, and website visuals.
- Develop and maintain a consistent visual identity and brand guidelines across all design elements.
- Collaborate with the marketing team to understand campaign objectives and translate them into captivating visual content.
2. Social Media Content Creation:
- Design engaging social media posts, stories, and banners for various platforms, ensuring they align with the brand's tone, style, and target audience.
- Optimize graphics for different social media platforms, considering their specific requirements and best practices.
- Stay up to date with the latest social media trends and design techniques to create compelling content that resonates with the target audience.
3. Digital Marketing Support:
- Collaborate with the digital marketing team to develop graphics and visual assets for email campaigns, landing pages, display ads, and other digital marketing initiatives.
- Assist in creating visually appealing presentations and visual materials for sales pitches, webinars, and online events.
- Contribute creative ideas and insights to enhance the overall digital marketing strategy and user experience.
4. Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, content, and web development, to ensure visual consistency and alignment across different channels.
- Communicate effectively with team members, stakeholders, and clients to understand project requirements and deliver high-quality designs within specified timelines.
Requirements:
- Bachelor's degree in either Architecture or Interior Design. Relevant certifications in graphic design, digital marketing, or related fields are a plus.
- Proven experience as a Graphic Designer with a focus on social media and digital marketing.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and knowledge of digital marketing tools.
- Experience using Canva and Ai tools to design and execute creative stories, reels, posts, and ads.
- Strong understanding of social media platforms, their design requirements, and best practices for engagement.
- Excellent visual design skills, including layout, typography, and color theory.
- Knowledge of architectural or interior design principles and terminology.
- Ability to think creatively and translate concepts into visually appealing designs.
- Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
- Effective communication and collaboration skills to work within a team environment.
Joining our team as a Graphic Designer with a background in social media and digital marketing will provide you with an exciting opportunity to combine your design expertise with your knowledge of architecture or interior design. Your creative skills and understanding of digital marketing strategies will contribute to developing visually stunning designs that effectively engage our target audience across various platforms and enhance our brand presence.